Authenticity is a bit of a buzz word in the help circles almost to the point of being a cliche. But then, cliches become cliches for a reason – because they resonate with us. In this post I’m going to share two recent customer service experiences that I’ve had in the last month and how, to me, one passed the question of authenticity with marvellously and the other one failed abysmally. Craft & Vision I’m a big fan of what […]


